LAWS OF ANIMALS

The nightly skies in the jungle glittered with shining stars as the animal kingdom slept in an eerie quiet. All but a handful laid awake, dreaming of a world far from the swaying leaves that hung from the forest’s tree branches and the clear water streams that cut through the unyielding stones.

Suddenly, a light shone brightly in the middle of the starry veil, piercing through the jungle’s dome of green and landing with a boom loud enough to wake the sloths.   

The animals were frightened, to say the least. The lions roared, the elephants stomped, and the monkeys were a riot; as the meteor sat sparkling in its place, granting wishes to those who dared to dream. 

The following day, the kingdom was short of a wishful bunch that was brave enough to yearn for a world beyond the familiar green, a bunch, the world of Man, had welcomed with open arms: a lion rose to find itself in the body of a tech-savvy young man on the path to build his own business; an elephant woke in terror, frantically looking for its trunk, which he couldn’t find anywhere on this new body it had of a sweet young woman running her coffee shop; a flamboyant caribou smacked a pair of hands looking for its antlers on its new head that were now buzzing with fashion designs, colors, and ideas; and so on and so forth. 

With no PhDs or prior knowledge of the laws of man, the former kings and guardians of the jungle were gearing up, though only armed with instinct, gut, and a primitive need to survive, to venture into the world of business and entrepreneurship.   

This book will grant its readers the opportunity to venture along their side and experience their rise to greatness in the fields of technology, marketing, and fashion as they follow the only rules they’ve ever known, those of the jungle. It will shine a light on the basic animalistic instincts and strategies each one of the demands of the aforementioned path and requires to ensure success for its takers, strategies that one can adopt in their business to attract customers, reserve a market share for oneself, play like a skilled player, and escalate their position to reach the top competition.